elle web redesign
elle web redesign
elle web redesign
SERIOUSNESS IN FRIVOLITY
SERIOUSNESS IN FRIVOLITY
This web redesign reimagines ELLE through a socially engaged and editorial angle. Inspired by the visual language of the 1980s, the redesign extends across the website and social media, creating a cohesive digital identity that feels bold, provocative, and unmistakably editorial.
The concept is full of juxtapositions : fashion and activism, seriousness and irony, luxury and rebellion. The redesign positions these contradictions as complimentary forces that shape ELLE's voice and visual identity
This web redesign reimagines ELLE through a socially engaged and editorial angle. Inspired by the visual language of the 1980s, the redesign extends across the website and social media, creating a cohesive digital identity that feels bold, provocative, and editorial.
The concept is full of juxtaposition: fashion and activism, seriousness and irony, luxury and rebellion. The redesign positions these contradictions as complimentary forces that shape ELLE's voice and visual identity
Heavy condensed type, bright color and oversized headlines bring the urgency of activist graphics, the condensed serif adds elegance and contrast. All while satirical headlines keep the tone playful yet critical.
A cohesive design system carries these ideas across desktop, mobile, and social media touchpoints, ensuring the identity remains consistent while allowing each platform to communicate with its own rhythm. The result is an ELLE that feels culturally aware and unapologetic.
Heavy condensed type, bright color and oversized headlines bring the urgency of activist graphics, the condensed serif adds elegance and contrast. All while satirical headlines keep the tone playful yet critical.
A cohesive design system carries these ideas across desktop, mobile, and social media touchpoints, ensuring the identity remains consistent while allowing each platform to communicate with its own rhythm. The result is an ELLE that feels unapologetic.
editorial web experience
editorial
web experience
The redesigned website brings ELLE’s editorial personality into its digital experience, creating a more expressive home for the brand. The landing page highlights iconic moments in ELLE’s history, while article pages preserve a slower, long-form reading experience.
The redesigned website brings ELLE’s editorial personality into its digital experience, creating a more expressive home for the brand. The landing page highlights iconic moments in ELLE’s history, while article pages preserve a slower, long-form reading experience.
social & promotion
social & promotion
“Shared” posts deliver news and article teasers, while “Read” posts use social media for deeper editorial storytelling. A promotional reel extends the identity into motion, ending with “c’est ce qu’elle a dit” (“that’s what she said”), a play on ELLE meaning “she.”
“Shared” posts deliver news and article teasers, while “Read” posts use social media for deeper editorial storytelling. A promotional reel extends the identity into motion, ending with “c’est ce qu’elle a dit” (“that’s what she said”), a play on ELLE meaning “she.”
News & Teasers
Editorial Deep Dives
design system
design system
Inspired by ELLE’s 1980s editorial style, the identity uses two type systems to balance its bold, expressive side with its refined, journalistic voice. A corresponding color and symbol system distinguishes each editorial category, creating a visual language built on contrast and juxtaposition.
Inspired by ELLE’s 1980s editorial style, the identity uses two type systems to balance its bold, expressive side with its refined, journalistic voice. A corresponding color and symbol system distinguishes each editorial category, creating a visual language built on contrast and juxtaposition.
The period, dash, asterisk, and quotation mark become symbols that are paired with a distinct color and editorial category.
The period, dash, asterisk, and quotation mark become symbols that are paired with a distinct color and editorial category.
The Display Type System
The Journalistic Type System
