patagonia progress
report book
patagonia progress
report book
patagonia progress
report book
PROGRESS, WOVEN INTO EVERY PAGE
PROGRESS, WOVEN INTO EVERY PAGE
This version of Patagonia's annual progress report hones in on the company’s commitment to sustainability and activism. This hand-bound report translates the brands’ belief in continual progress into a physical object.
An editorial grid inspired by vintage travel catalogues, an earthier interpretation of Patagonia’s colour palette, and a combination of serif, sans serif, and monospace typography create a system that feels both archival and fresh.
This version of Patagonia's annual progress report hones in on the company’s commitment to sustainability and activism. This hand-bound report translates the brands’ belief in continual progress into a physical object.
An editorial grid inspired by vintage travel catalogues, an earthier interpretation of Patagonia’s colour palette, and a combination of serif, sans serif, and monospace typography create a system that feels both archival and fresh.
Paper weaving became the project's central concept, representing the integration of diverse landscapes and people. It is an ode to how the brand values global empathy
Rather than treating materials as separate from the design, the construction itself becomes part of the narrative. Hand binding, layered imagery, and tactile production techniques reinforce Patagonia's transparency, craftsmanship, and commitment to environmental responsibility.
desiging around values
desiging around values
Rather than centering conventional progress-report metrics, I focused on Product, Activism, and People, the priorities that make Patagonia distinct through quality, advocacy, empathy, and community.
Rather than centering conventional progress-report metrics, I focused on Product, Activism, and People, the priorities that make Patagonia distinct through quality, advocacy, empathy, and community.
paper weaving
paper weaving
Paper weaving is the report’s central metaphor. Its imperfect, handmade quality reflects continual progress, while imagery from old Patagonia catalogues connects sustainability with the brand’s history and the archival-modern design system.
Paper weaving is the report’s central metaphor. Its imperfect, handmade quality reflects continual progress, while imagery from old Patagonia catalogues connects sustainability with the brand’s history and the archival-modern design system.
folds, cuts & layers
folds, cuts & layers
Folds and cut-outs turn reading into an active experience, revealing information through physical interaction and breaking the expected rhythm of a traditional progress report.
Folds and cut-outs turn reading into an active experience, revealing information through physical interaction and breaking the expected rhythm of a traditional progress report.
design system
design system
Structured grids create a flexible framework across each spread, balancing expressive collage with consistency. Oversized typography pushes beyond the grid, introducing tension and reinforcing Patagonia’s imperfect approach to continual progress
Structured grids create a flexible framework across each spread, balancing expressive collage with consistency. Oversized typography pushes beyond the grid, introducing tension and reinforcing Patagonia’s imperfect approach to continual progress
